Bespoke Confidential Professional Honest

M&A advice across the South East

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A focused business advisory service

Confidential, professional, dedicated personal advice and support for clients seeking to raise finance, sell their business or to merge with another.

Over thirty years experience with expertise covering all aspects of M&A activity and Corporate Finance.  Based near Tunbridge Wells we cover Kent, East and West Sussex, Surrey, Essex and the area within the M25.

Our clients come from a wide range of sectors and include Business Services, Construction, Healthcare, Manufacturing & Engineering and Wholesale & Distribution

We have a large UK wide network which enables us to

  • to tap into many different types of finance
  • identify potential acquisition targets
  • approach other businesses and individuals who are interested in acquiring other companies

Our personal dedicated approach means that there is unrivalled levels of support and communication throughout and we always remember that the client is in control of the process. Selling or acquiring a business can be a stressful, disrupting and time -consuming experience and you need to be sure that you choose a partner who will be with you all the way to help and guide you.

We never take on a client where we feel we cannot add value or achieve the desired outcome but if we do become involved will always work diligently in the clients best interests.  We only work with a limited number of clients at any one time so that we are able to deliver a high-quality personal service where we are proactive and also able to react quickly

Before accepting any client we always meet them to understand what it is they are seeking and to evaluate whether we are able to help them and also to make sure that they are comfortable with us and we with them – there needs to be honest communication and if either party thinks that the dynamics aren’t right then we step away 

Contact us to arrange a time to talk about what it is that you are looking to achieve. We are always prepared to invest time without any commitment on either side to get to understand your business aims.


We were introduced to Graeme having had a very unsatisfactory experience with another advisor. It was a joy to work with Graeme, dealing with the disposal of a third-generation family business was at times emotional. Throughout Graeme supported us, he is incredibly professional and hardworking’ 

Peter - MD, Darlac

Our experience was very rewarding. For us it was the cumulation of a lot of hard work and enterprise and whilst the sale process, particularly the due diligence was stressful at times we received fantastic support and advice.  They were present at each stage with straight forward honest communication and found us a very good purchaser

Charlotte - MD, MiCare

Graeme Jones has been instrumental in helping our businesses in a number of ways, including acquisition and possible disposal of parts of them.  He has handled things extremely professionally and is always responsive.  His open and straightforward approach has engendered confidence not only in me and my senior colleagues but also in those "on the other side of the table".  Over and above the basic service, he takes a genuine interest in the people he is working with and is happy to offer advice on all aspects of business planning, finance, management, etc.  Even better, I've never felt as though I needed to be careful about the clock ticking - although obviously his expertise and help need to be paid for;  however, in the round, I'm absolutely clear that Graeme has always given us excellent value.

Colin Young - Director, Care2Connect Ltd

We would like to say a wholehearted thank you to AS Advisory for such well-planned professional investigations to enable our company to move forward with reassurance and confidence in our decision making. 
The care and considerations were layout in such a way it was easy to understand and enabled us to learn about our own business in the process.
The expertise and advice given by Graeme was outstanding and so helpful, exceptional in his approach to problem solving.
Without question Graeme’s past history, experience and extensive knowledge was so valuable, it gave us the motivation to spring forward into a new beginning and a better future.
Without any hesitation our company would use Graeme’s great service again.     

Katie - Managing Partner, professional practice

Raising finance

We have a large network of finance providers ranging from mainstream banks through to specialist funders and private equity providers. Finance can be raised for a variety of business purposes such as – 

Selling your business

We have plenty of experience of helping business owners to achieve what can often be the biggest single business decision that they make.  Selling can be an emotional experience especially if it is a second or third generation family business and for a lot of owners it is a once in a life event.  

Mergers & Acquisitions

When seeking out another business to help you execute a growth strategy through acquisition you need a partner who has experience, capability and tenacity.  Confidentiality is a given.  We are experienced in helping clients find the ideal acquisition enabling entry into new markets and geographies

Latest News

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Post Budget Review

So Rishi Sunak delivered a budget which probably wasnt as hard hitting as many expected and...

Published April 2021

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